Increase Sales
Three Different Ways to Demo a SaaS Product
Sales demos work wonders in sales-led GTM. We examine three ways to execute a demo: in a face-to-face or online meeting, through a prerecorded video, or via an interactive demo platform.
Ilkka Vertanen - GTM Club Founder
Drawing on sales-led GTM experience, GTM Club's founder Ilkka advises on increasing B2B tech sales and scaling SaaS businesses.
Increase Sales
Demos in Sales-Led GTM - A Match Made in Heaven
A sales demo is a powerful tool for B2B technology companies to advance the dialogue, highlight the product's value, and improve their relationships with prospects. Showcasing the product in action yields results—seeing is believing!
GTM Club Newsletter
🚀 GTM Club Newsletter #3: Deep Dive Into Sales-Led GTM
Yes, I know—a plot twist. I said I would write about outbound sales in this newsletter, but the plan was updated due to the influx of ideas and the writing flow. This time, we take a deep dive into sales-led GTM. As we focus more on sales-led GTM, it
GTM Club News
GTM Checklist: Evaluate Your Readiness For Sales-Led GTM
Assess your company's readiness for a sales-led GTM with 18 key points.
Develop a Sales-Led GTM Strategy
Meet Unicorns, Phoenixes, and Other SaaS Animals
Today, we are having some fun. GTM Club introduces the animal kingdom of SaaS. Meet unicorns, cockroaches, camels, zebras, and phoenixes.
GTM Club Newsletter
🚀 GTM Club Newsletter #2: SDRs Are Near and Dear to Me
I’m writing today about working with an extended SDR team. Until recently, I was involved in a business offering services such as outsourced SDRs, first as a co-founder and partner and later as an advisor. The journey had its ups and downs but was full of lessons. ⚡Sales Development
GTM Club News
GTM Club's Content Is Available on Flipboard!
GTM Club's content is available on Flipboard!
Build a Team for Sales-Led GTM
Essential KPIs for Sales Development Teams
Explore essential KPIs for outsourced sales development teams to optimise performance and drive sales growth.
Build a Team for Sales-Led GTM
Beyond Dialing: Launching an Effective Partnership With an Extended SDR Team
Successful collaboration requires mapping out daily activities and processes with an extended SDR team. External and in-house teams working together speed up your sales-led GTM and maximise pipeline velocity.
Build a Team for Sales-Led GTM
Increasing Sales Velocity: Five Strategic Advantages of Outsourced SDR Teams
Leveraging outsourced SDR teams offers multiple strategic advantages for companies aiming to boost their sales efforts. From navigating resource constraints to accelerating market penetration, outsourcing SDRs extends the in-house sales team, ensuring companies can adapt and scale effectively.
Build a Team for Sales-Led GTM
Understanding Outsourced SDR Pricing Strategies
Comparing outsourced SDR pricing can be complex. However, understanding the differencies between per contact, commission-based, and fixed fee models is crucial for selecting the right business partner to accelerate your sales-led GTM.
GTM Club Newsletter
🚀 GTM Club Newsletter #1: We See a Sales-led GTM Ahead of Us
Welcome to the Inaugural GTM Club Newsletter! First off, a huge thank you for subscribing! You're among the pioneering readers of GTM Club's very first official newsletter. Your support is instrumental in bringing this initiative to life. It's been quite the journey to get