GTM Club's Newsletter Delivers a Monthly Dose of Sales-Led GTM Strategies and Tactics Straight to Your Inbox

For the Leaders and Doers of sales-led GTM, we salute you!

Navigating a go-to-market motion successfully requires skill, knowledge, and resources. If you're among the Doers and Leaders looking to make a concrete difference, our GTM Club Newsletter is tailored for you.

Why Should You Subscribe and Join the GTM Club?

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GTM Club provides strategies and tactics to accelerate your sales-led go-to-market.
  • Monthly Newsletter: Expect a regular digest of sales-led GTM insights. While monthly newsletters are the plan, don't be surprised to find the occasional extra landing in your inbox. Weekend releases are targeted to ensure you can digest the content at leisure.
  • Exclusive Member Content: These resources are crafted to accelerate GTM efforts and provide concrete benefits. Our Resource Hub includes, among others, a Sales Plan 2025 Template and a sales-led GTM Checklist for you to freely use.
  • Weekly Blogs: With dozens of topics queued up, the pipeline for blogs and articles is flowing. We are excited to share these pieces and engage with your thoughts and feedback in the comments.
  • Voice Your Opinion: Members can engage, debate, and contribute to shaping the sales-led GTM narrative. Your comments and perspectives enrich our community and help others accelerate their sales.
  • Access the Newsletter Archive: GTM Clubs Newsletters #0-3 are for all to read. The following editions will be members-only content. The newsletter archive is available for all the members.

And by the way, membership to the GTM Club is free!

A go-to-market team reading newsletter from GTM Club

Newsletter Archive

GTM Club Newsletter #7: Beat Q4, Get Ready For 2025
Newsletter #7 supports sales during the closing of 2024.
GTM ClubIlkka - Club President

GTM Club Newsletter #7 focuses on the upcoming Q4 and aims to support sales and GTM leadership during the closing of 2024 and preparing for 2025.

GTM Club Newsletter #6: Founders’ Role in Sales in Early-Stage Start-Ups
This one is for early-stage startups and their founders.
GTM ClubIlkka - Club President

Newsletter #6 focuses on selling in a B2B tech start-up. We especially look at how the founder role evolves as the company grows.

GTM Club Newsletter #5: Winning With Sales Demos
If you can’t do discovery, you can’t do a proper sales demo.
GTM ClubIlkka - Club President

Newsletter #5 discusses the importance of discovery when running a sales demo. Members only.

GTM Club Newsletter #4: The Trap Named Free Trial
Free trials kill growth. Meet 3 alternatives to offering free trials.
GTM ClubIlkka - Club President

Newsletter #4 includes a hot take on free trials and alternative suggestions. Members only.

Newsletter #3: Deep Dive Into Sales-Led GTM
Our mission statement is to accelerate your sales-led GTM.
GTM ClubIlkka - Club President

Newsletter #3 dives deep into what is sales-led GTM. Available for all to read.

Newsletter #2: SDRs are near and dear to me
I share how to work with an extended sales development team to accelerate your go-to-market.
GTM ClubIlkka - Club President

Newsletter #2 discusses how to extend your SDR team. Available for all to read.

Newsletter #1: We see a sales-led GTM ahead of us
You’re among the pioneering readers of GTM Club’s first official newsletter. Your support is instrumental in bringing this initiative to life.
GTM ClubIlkka - Club President

Newsletter #1 started our journey. Read what's ahead and who is behind GTM Club.

Welcome to the Prelude | GTM Club Newsletter
Step into GTM Club’s newsletter journey.
GTM ClubIlkka - Club President

Newsletter #0 is a teaser of what's to come.