Drawing on sales-led GTM experience, GTM Club's founder Ilkka advises on increasing B2B tech sales and scaling SaaS businesses.
Develop a Sales-Led GTM Strategy
A trust crisis is emerging at the intersection of AI, content saturation, and shifting buyer behaviour. As AI-generated messages flood every channel, buyers struggle to tell what’s real, slowing deals and forcing GTM teams to prove authenticity at every step.
Build a Team for Sales-Led GTM
Sales kick-offs are more than tradition. They align your team on strategy, develop critical skills, and build the momentum needed to achieve ambitious goals. Learn how to execute an SKO that drives results.
GTM Club Newsletter
Friction in the revenue engine can kill your growth. In this newsletter, we discuss how friction can manifest in the GTM motion and how to spot and remove it. In addition, we highlight some recent resources to help you hit the ground running in January.
Annual Planning
Personal sales plans are vital to successful annual sales planning and reaching set targets. By increasing ownership of personal sales budgets, they ensure consistent effort and better performance. GTM Club provides a free template for creating personal sales plans for 2026.
Annual Planning
A good sales plan is aligned with market trends, tightly integrating sales and marketing, and clearly states roles and responsibilities. Key objectives include driving growth, retention, and managing high-value accounts. Here are our guidelines for creating one for 2026.
Develop a Sales-Led GTM Strategy
GTM is the answer to how to grow the fastest with the least friction. Like physical friction, it's the resistance that slows momentum, drains energy, and turns what should be straightforward progress into an exhausting slog. Here is how to avoid it.
Increase Sales
We explain the sales velocity formula. By examining its four components —pipeline strength, win rate, sales cycle, and average deal size —you can identify ways to accelerate sales-led growth.
Develop a Sales-Led GTM Strategy
Your sales cycle is too long. You know it, your board knows it, and your team feels it every single day. The question is not whether you need to shorten it but how.
GTM Club Newsletter
Unlock your next wins. Discover the real value in asking about customer pain. This issue reveals expert tips, helpful frameworks, and questioning styles to make your discovery session hit harder.
Increase Sales
Choosing the right sales qualification and discovery framework helps your team focus on the right opportunities. This guide compares BANT, MEDDIC, CHAMP, and five other frameworks so you can pick the best one for you based on how you sell, your product's complexity, and your sales team's experience.
Increase Sales
Effective sales in the B2B tech sector rely heavily on two interconnected processes: qualification and discovery. Qualification involves assessing whether a potential customer is a good fit for your solution, while discovery delves deeper into understanding their business context and specific needs.
AI Accelerates Sales-Led GTM
Today marks the launch of GTM Club's Sales-Led GTM Playbook. Serving as an AI-powered knowledge hub, the Playbook consolidates every blog post, guide, and resource produced by the GTM Club to help operators drive sales-led growth.