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How to Run a Great Sales Demo
A great sales demo is critical to winning new customers. We provide guidelines on how to master sales demos in F2F or online meetings when selling SaaS products.
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Develop a Sales-Led GTM Strategy
How Start-Ups Transition from Founder-Led Sales to Sales-Led GTM
Many start-ups start with one of the founders leading and performing the sales efforts. For the company to grow, it needs to transition to full sales-led GTM mode. We offer some guidance on how to do the transition.
GTM Club Newsletter
🚀 GTM Club Newsletter #4: The Trap Named Free Trial
Hot take: Free trials kill growth. In this newsletter, we share where free trials start to go wrong, the following problems, and alternatives to offering free trials for the wrong reasons. But first, let's look at how free trials are expected to work. Short Intro to Free Trials
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Three Different Ways to Demo a SaaS Product
Sales demos work wonders in sales-led GTM. We examine three ways to execute a demo: in a face-to-face or online meeting, through a prerecorded video, or via an interactive demo platform.
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Demos in Sales-Led GTM - A Match Made in Heaven
A sales demo is a powerful tool for B2B technology companies to advance the dialogue, highlight the product's value, and improve their relationships with prospects. Showcasing the product in action yields results—seeing is believing!
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Free Trials in Sales-Led GTM: How to Avoid a Likely Failure
Free trials can be made to work with sales-led GTM. It is difficult, and the tactic is more likely to fail than succeed as it goes against some sales-led GTM fundamentals. We suggest considering six aspects to increase the likelihood of reaching a notable sales boost.
GTM Club Newsletter
🚀 GTM Club Newsletter #3: Deep Dive Into Sales-Led GTM
Yes, I know—a plot twist. I said I would write about outbound sales in this newsletter, but the plan was updated due to the influx of ideas and the writing flow. This time, we take a deep dive into sales-led GTM. As we focus more on sales-led GTM, it
GTM Club News
GTM Checklist: Evaluate Your Readiness For Sales-Led GTM
Assess your company's readiness for a sales-led GTM with 18 key points.
Develop a Sales-Led GTM Strategy
Meet Unicorns, Phoenixes, and Other SaaS Animals
Today, we are having some fun. GTM Club introduces the animal kingdom of SaaS. Meet unicorns, cockroaches, camels, zebras, and phoenixes.
GTM Club Newsletter
🚀 GTM Club Newsletter #2: SDRs Are Near and Dear to Me
I’m writing today about working with an extended SDR team. Until recently, I was involved in a business offering services such as outsourced SDRs, first as a co-founder and partner and later as an advisor. The journey had its ups and downs but was full of lessons. ⚡Sales Development
GTM Club News
GTM Club's Content Is Available on Flipboard!
GTM Club's content is available on Flipboard!
Build a Team for Sales-Led GTM
Essential KPIs for Sales Development Teams
Explore essential KPIs for outsourced sales development teams to optimise performance and drive sales growth.