🚀 GTM Club Newsletter #18: The Treasure Trove Is Found!
Unlock your next wins. Discover the real value in asking about customer pain. This issue reveals expert tips, helpful frameworks, and questioning styles to make your discovery session hit harder.
Welcome to GTM Club Newsletter #18. Today’s content:
- About the importance of pain and why it is so challenging to discuss?
- What do the experts say about pain?
- Some help with the pain of asking about the pain!
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This newsletter marks the 2nd anniversary of the GTM Club. Thank you for being part of our journey!
Does This Hurt?
Pain and its root cause are the treasure you're searching for in discovery. Understanding prospects' pain is the very foundation of discovery, and as such, the key to any meaningful sales conversation.
You are looking for a pain your prospect or customer is experiencing. And when you find it, you poke it.
