🚀 GTM Club Newsletter #19: Frictionless GTM in 2026

Friction in the revenue engine can kill your growth. In this newsletter, we discuss how friction can manifest in the GTM motion and how to spot and remove it. In addition, we highlight some recent resources to help you hit the ground running in January.

A GTM leader speeding through 2026 with minimal friction.

Welcome to GTM Club Newsletter #19. In today:

  • Friction in GTM and how to reduce it.
  • Personal story about fighting friction to survive.
  • Updated planning resources for a sales-led 2026.

Towards Frictionless Growth

Friction is the invisible force that turns momentum into frustration. It is the deal that stalls in legal review for three months, whilst competitors move ahead. It is the sales rep who spends two hours hunting for the right materials before a sales call. It is the prospect who receives conflicting messages from marketing and sales and quietly disappears from your pipeline. Each instance represents wasted time, squandered resources, and lost opportunities.

Each instance represents wasted time, squandered resources, and lost opportunities.