Develop a Sales-Led GTM Strategy
Challenge: How to Close in Three Days?
Your sales cycle is too long. You know it, your board knows it, and your team feels it every single day. The question is not whether you need to shorten it but how.
Debate
Step into the 'Debate' arena where ideas spar, perspectives clash, and thought-provoking insights emerge! Here, we and our esteemed guests challenge the norms and push the boundaries of conventional GTM wisdom.
Develop a Sales-Led GTM Strategy
Three Critical Success Factors for Sales-Led GTM in 2025
In 2025, AI will reshape the GTM tech stack, and disciplined execution will become crucial. For sales-led companies, the focus shifts to accelerating efficient growth.
Build a Team for Sales-Led GTM
Why Are Annual Sales Kick-Offs Important?
Sales kickoffs are vital annual gatherings where sales teams align on objectives, develop skills, and build momentum for the year ahead. These events focus on three key areas: strategic alignment, learning and development, and team building.
Increase Sales
Why Cross-Selling Fails and How to Avoid Failure?
Cross-selling is a great way to boost company growth. Unfortunately, many cross-selling initiatives fail. We address a few common issues that cause cross-selling to fall flat and offer advice on mastering cross-selling.
Increase Sales
Why Are Regular Sales Pipeline Reviews Important?
Struggling with missed sales targets and stagnant deals? Sales pipeline reviews can help as they enable sales reps and managers to identify and overcome obstacles in the sales pipeline.
Increase Sales
Demos in Sales-Led GTM - A Match Made in Heaven
A sales demo is a powerful tool for B2B technology companies to advance the dialogue, highlight the product's value, and improve their relationships with prospects. Showcasing the product in action yields results—seeing is believing!
Increase Sales
Free Trials in Sales-Led GTM: How to Avoid a Likely Failure
Free trials can be made to work with sales-led GTM. It is difficult, and the tactic is more likely to fail than succeed as it goes against some sales-led GTM fundamentals. We suggest considering six aspects to increase the likelihood of reaching a notable sales boost.
Develop a Sales-Led GTM Strategy
How to Grow with Founder-Led Sales: Unlocking the Pros and Conquering the Cons
Dive into the dynamics of founder-led sales in startups, explore its advantages and drawbacks, and discover strategies for balancing founder engagement in sales activities for GTM success.