Here you find GTM Club's annual planning resources for professionals across various roles. Our templates facilitate strategic planning, team alignment, and cross-functional collaboration across the GTM organisation. These resources are available free of charge to all GTM Club members.
Develop a Sales-Led GTM Strategy
We have identified five trends that reshape sales-led GTM in 2026. Given ongoing economic conditions and the massive impact AI has on GTM teams, we believe CROs must learn data management, that AI will both hinder and help sales reps, and that NRR will triumph over new logo acquisition.
Build a Team for Sales-Led GTM
Sales kick-offs are more than tradition. They align your team on strategy, develop critical skills, and build the momentum needed to achieve ambitious goals. Learn how to execute an SKO that drives results.
Annual Planning
Personal sales plans are vital to successful annual sales planning and reaching set targets. By increasing ownership of personal sales budgets, they ensure consistent effort and better performance. GTM Club provides a free template for creating personal sales plans for 2026.
Annual Planning
A good sales plan is aligned with market trends, tightly integrating sales and marketing, and clearly states roles and responsibilities. Key objectives include driving growth, retention, and managing high-value accounts. Here are our guidelines for creating one for 2026.
Develop a Sales-Led GTM Strategy
Your sales cycle is too long. You know it, your board knows it, and your team feels it every single day. The question is not whether you need to shorten it but how.
Increase Sales
Q4 isn't just another quarter; it’s the final, high-stakes sprint that determines your annual trajectory. For leaders of sales-led growth, these ninety days are when disciplined planning turns into decisive action. It’s time to ensure your Go-To-Market motion has the closing power to hit the target.
Increase Sales
The fourth quarter is the final opportunity to deliver on annual sales goals. Lead with targeted value by addressing discovered pain, accelerating deals without unnecessary discounting.
Annual Planning
We are closing in on the dreaded Q4, and with it come two key tasks for GTM leaders: to nail sales in Q4 and simultaneously plan, budget, and prepare for the upcoming year. Our free template for prepping to plan 2026 sales is designed to help you get a head start.