Resource Hub: GTM Club's Templates and Tools to Accelerate Your Sales-Led GTM
We are committed to providing valuable resources to accelerate the growth of sales-led B2B tech companies. GTM Club members are notified when new resources are made available.
Templates for Sales Planning
Ilkka Vertanen - GTM Club Founder
Inside the sales plan 2026 template, you'll find structured sections for market analysis, team alignment, and budget planning, plus bonus AI prompts to speed up competitive research and initiative planning.
Ilkka Vertanen - GTM Club Founder
Our Personal Sales Plan Template helps sales reps create structured plans for 2026. This free template is available to all GTM Club members and is highly recommended for sales reps looking to ace it in 2026.
Ilkka Vertanen - GTM Club Founder
Getting ready for the upcoming year can be a burden. To simplify the process, GTM Club offers a template to help you prepare for sales planning.
Resources for Accelerating Sales-Led GTM
Ilkka - Club President
No membership required: GTM Club's guide to sales-led GTM. This article introduces what sales-led GTM is, who can grow with it, and what benefits it offers. If you are new to sales-led GTM, start here!
Ilkka - Club President
A checklist designed to assess the feasibility of a sales-led GTM strategy for GTM leaders.
Ilkka Vertanen - GTM Club Founder
Trends that reshape sales-led growth in 2026: We believe CROs must learn data management, that AI will both hinder and help sales reps, and that NRR will triumph over new logo acquisition.
Claim Your Competitive Advantage
A set of articles and Newsletters #21 and #22 cover the building blocks of competitive advantage: positioning, unique value proposition, differentiated value, and USP, culminating in Why Us workshops. Work through them in order, and you will know exactly what to say when a competitor shows up with a lower price.
The article collection in full offering you the tools to start winning deals at premium price point.
Ilkka Vertanen - GTM Club Founder
This newsletter provides you with the tools to find and utilise your unique value and selling propositions. It helps you to take the necessary steps to dominate your chosen market segment.
Ilkka Vertanen - GTM Club Founder
No membership required: Unclear value leads to buying on price. Every time. Run these five workshops and give your GTM team the tools to win without discounting.
Improve Lead and Opportunity Qualification
GTM Club’s Guide for Selecting a Qualification Framework is available as a free digital download for all our members.
Join now to download and receive all member benefits!
Ilkka Vertanen - GTM Club Founder
No membership required: We analysed eight qualification frameworks and, based on our findings, put together a comprehensive guide to help you choose between BANT, MEDDIC, CHAMP, and five others.
Here you find all our materials about lead and opportunity qualification collected in one place. Most of the articles is accessible for members and non-members alike.
Support for Managing B2B Tech Sales
Ilkka Vertanen - GTM Club Founder
No membership required: Unlock sales-led growth by asking questions from every blog post, guide, and resource produced by the GTM Club. Over 400 pages of first-hand operator experience are at your disposal for free!
Ilkka - Club President
No membership required: A critical piece of developing sales is understanding why opportunities are won or lost. Win/Loss analysis answers this question for you. DIY version of Win/Loss analysis helps you gain insights without breaking the bank.
Ilkka - Club President
No membership required: A pipeline review is one of the most impactful tools sales leadership has to drive action, improve sales forecasting, and, most importantly, support their sales teams. We offer a guideline for structuring the discussion to conduct an impactful pipeline review.
We recommend using an AI notetaker or Copilot to transcribe your pipeline reviews. If you do so, test our prompt for actionable notes.