Ilkka Vertanen - GTM Club Founder

GTM Club Newsletter

🚀 GTM Club Newsletter #8: Planning Sales for 2025

GTM Club Newsletter #8 is here to help with sales planning for 2025. We have been busy creating new resources for your planning sessions, and we introduce them here today.

The founder of GTM is celebrating first anniversary.

GTM Club News

Celebrating One Year of GTM Club

GTM Club is celebrating its first anniversary. With members from 11 countries, we celebrate our growing contribution to the global GTM community!

A sales leader going through the summary of his DYI win/loss analysis.

Increase Sales

Win/Loss Analysis - How to Do It Yourself?

A critical piece of developing sales is understanding why opportunities are won or lost. Win/Loss analysis answers this question for you. DIY version of Win/Loss analysis helps you gain insights without breaking the bank.

GTM Club Newsletter

🚀 GTM Club Newsletter #7: Beat Q4, Get Ready For 2025

GTM Club Newsletter #7 focuses on the upcoming Q4 and aims to support sales and GTM leadership during the closing of 2024 and preparing for 2025.

GTM Club Newsletter

🚀 GTM Club Newsletter #6: Start-Up Founders' Role in B2B Sales

Welcome to GTM Club Newsletter #6. We are back after the summer break, and we start the autumn by looking into how founders’ participation in sales changes when their B2B tech start-up matures.

A founder looking for the first customer for their start-up.

Increase Sales

How to Win Your First Customer

Winning a start-up's first customer is difficult, especially in tech. Here are some tips to help you achieve this feat.

A founder participating in sales by conducting a sales demo for an engaged audience.

Increase Sales

Five Ways For Founders to Support Sales in Early-Stage Start-Ups

Founders' support is instrumental for early-stage start-ups to become successful in B2B sales. We present five ways for technology company founders to support their sales teams' daily work.

GTM Club News

Back in Business

Summer is starting to wind down, and vacations are over. So, GTM Club is ready to finish 2024 strong! Here is what we have in store for you.

GTM Club Newsletter

🚀 GTM Club Newsletter #5: Winning With Sales Demos

If you can't do discovery, you can't do a proper sales demo!

Sales person overwhelmed by common sales demo challenges such a "demo effect" meaning technical difficulties.

Increase Sales

Overcoming Three Common Sales Demo Challenges

Even the best SaaS sales representatives sometimes struggle with their sales demos. Not all aspects are in their control, and factors like technical difficulties, challenging personalities, and surprising time constraints arise. Here, we cover how to overcome three common sales demo challenges.

A salesperson customising a sales demo based on earlier discovery.

Increase Sales

How Do Best Closers Personalise and Customise Their Sales Demos

GTM Club proposes guidelines for personalising and customising winning sales demos. Both approaches are critical for creating convincing sales demos and winning new SaaS business.

An account executive conducting a comprehensive SaaS sales demo to exited audience.

Increase Sales

How to Run a Great Sales Demo

A great sales demo is critical to winning new customers. We provide guidelines on how to master sales demos in F2F or online meetings when selling SaaS products.