Drawing on sales-led GTM experience, GTM Club's founder Ilkka advises on increasing B2B tech sales and scaling SaaS businesses.
Increase Sales
Founders' support is instrumental for early-stage start-ups to become successful in B2B sales. We present five ways for technology company founders to support their sales teams' daily work.
GTM Club News
Summer is starting to wind down, and vacations are over. So, GTM Club is ready to finish 2024 strong! Here is what we have in store for you.
GTM Club Newsletter
If you can't do discovery, you can't do a proper sales demo!
Increase Sales
Even the best SaaS sales representatives sometimes struggle with their sales demos. Not all aspects are in their control, and factors like technical difficulties, challenging personalities, and surprising time constraints arise. Here, we cover how to overcome three common sales demo challenges.
Increase Sales
GTM Club proposes guidelines for personalising and customising winning sales demos. Both approaches are critical for creating convincing sales demos and winning new SaaS business.
Increase Sales
A great sales demo is critical to winning new customers. We provide guidelines on how to master sales demos in F2F or online meetings when selling SaaS products.
Develop a Sales-Led GTM Strategy
Many start-ups start with one of the founders leading and performing the sales efforts. For the company to grow, it needs to transition to full sales-led GTM mode. We offer some guidance on how to do the transition.
GTM Club Newsletter
Hot take: Free trials kill growth. In this newsletter, we share where free trials start to go wrong, the following problems, and alternatives to offering free trials for the wrong reasons. But first, let's look at how free trials are expected to work. Short Intro to Free Trials
Increase Sales
Sales demos work wonders in sales-led GTM. We examine three ways to execute a demo: in a face-to-face or online meeting, through a prerecorded video, or via an interactive demo platform.
Increase Sales
A sales demo is a powerful tool for B2B technology companies to advance the dialogue, highlight the product's value, and improve their relationships with prospects. Showcasing the product in action yields results—seeing is believing!
Increase Sales
Free trials can be made to work with sales-led GTM. It is difficult, and the tactic is more likely to fail than succeed as it goes against some sales-led GTM fundamentals. We suggest considering six aspects to increase the likelihood of reaching a notable sales boost.
GTM Club Newsletter
Yes, I know—a plot twist. I said I would write about outbound sales in this newsletter, but the plan was updated due to the influx of ideas and the writing flow. This time, we take a deep dive into sales-led GTM. As we focus more on sales-led GTM, it