Develop a Sales-Led GTM Strategy
GTM Club's Guide to Sales-Led GTM
A sales-led go-to-market strategy drives growth when selling complex and high-value products in the B2B tech sector. GTM Club's guide will help you understand sales-led GTM.
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The Q4 Sales Checklist: 90 Days to Hit Target
Q4 isn't just another quarter; it’s the final, high-stakes sprint that determines your annual trajectory. For leaders of sales-led growth, these ninety days are when disciplined planning turns into decisive action. It’s time to ensure your Go-To-Market motion has the closing power to hit the target.
GTM Club Newsletter
🚀 GTM Club Newsletter #17: Accelerate Through Q4!
As we enter the final quarter of 2025, it's time to take the last sprint towards sales targets while simultaneously laying groundwork for 2026. We provide actionable strategies to close Q4 strong.
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Lead With Value in Q4
The fourth quarter is the final opportunity to deliver on annual sales goals. Lead with targeted value by addressing discovered pain, accelerating deals without unnecessary discounting.
Annual Planning
Start Preparing For 2026
We are closing in on the dreaded Q4, and with it come two key tasks for GTM leaders: to nail sales in Q4 and simultaneously plan, budget, and prepare for the upcoming year. Our free template for prepping to plan 2026 sales is designed to help you get a head start.
GTM Club News
Panel Discussion Recap: Rebuilding the Revenue Engine
GTM Club founder Ilkka participated in a panel discussion about how AI is transforming sales, customer success, and operations. Here are the key notes from the conversation.
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Why Is Discovery So Difficult?
Sales discovery is often seen as one of the most challenging parts of the sales process. The difficulties range from the relationships on the buyer's side to the seller’s lack of curiosity.
GTM Club Newsletter
🚀 GTM Club Newsletter #16: To Find Gold, Dig Deeper
We're diving deep into the world of discovery. We explore how qualification and discovery work together to drive successful deals. You'll learn why pain points are central to both processes and why the most valuable discoveries in sales come from digging deeper than surface level.
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How to Improve Discovery with AI?
AI is revolutionising how sellers conduct discovery conversations. AI-powered tools automate research, provide real-time assistance, and manage CRM notes. With AI, sales teams have more effective discovery conversations in less time.
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How To Leverage the Discovered Information?
Discovery is key to winning larger deals more quickly. However, simply asking questions isn't enough; you need to leverage those answers effectively. Here we explore how to turn discovery into compelling arguments and practical sales tools at each step of the sales process.
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When Have You Asked Enough Discovery Questions?
When conducting discovery, knowing when you've asked enough questions isn't about hitting a magic number. It's about achieving a deep enough understanding to guide your prospect through the buying journey and decision-making process.
GTM Club Newsletter
🚀 GTM Club Newsletter #15: In Search of Treasure
Ever been on a treasure hunt? The thrill of discovery, the excitement of uncovering secrets, and the satisfaction of finding what you're looking for are all elements similar to what makes a great sales discovery process. In this edition, we start our deep dive into discovery in tech sales.