Drawing on sales-led GTM experience, GTM Club's founder Ilkka shares insights to elevate go-to-market professionals and accelerate go-to-market motions.
Increase Sales
A critical piece of developing sales is understanding why opportunities are won or lost. Win/Loss analysis answers this question for you. DIY version of Win/Loss analysis helps you gain insights without breaking the bank.
GTM Club Newsletter
GTM Club Newsletter #7 focuses on the upcoming Q4 and aims to support sales and GTM leadership during the closing of 2024 and preparing for 2025.
Increase Sales
A pipeline review is one of the most impactful tools sales leadership has to drive action, improve sales forecasting, and, most importantly, support their sales teams. We offer a guideline on structuring the discussion for conducting an impactful pipeline review.
Increase Sales
Struggling with missed sales targets and stagnant deals? Pipeline reviews can help as they enable sales reps and managers to identify and overcome obstacles in the sales pipeline.
GTM Club News
Our Guide for Starting to Plan 2025 Sales is designed to help you and your team get a head start for prepping for the next year.
GTM Strategy
We are closing in on the dreaded Q4, and with it comes two things for sales and GTM leaders. First, we need to nail sales in Q4 to reach our annual sales budget. Second, we must plan, budget, and prepare for the upcoming year. Here, we offer some help with the latter one.
GTM Club Newsletter
Welcome to GTM Club Newsletter #6. We are back after the summer break, and we start the autumn by looking into how founders’ participation in sales changes when their B2B tech start-up matures.
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Winning a start-up's first customer is difficult, especially in tech. Here are some tips to help you achieve this feat.
Increase Sales
Founders' support is instrumental for early-stage start-ups to become successful in B2B sales. We present five ways for technology company founders to support their sales teams' daily work.
GTM Club News
Summer is starting to wind down, and vacations are over. So, GTM Club is ready to finish 2024 strong! Here is what we have in store for you.
GTM Club Newsletter
If you can't do discovery, you can't do a proper sales demo!
Increase Sales
Even the best SaaS sales representatives sometimes struggle with their sales demos. Not all aspects are in their control, and factors like technical difficulties, challenging personalities, and surprising time constraints arise. Here, we cover how to overcome three common sales demo challenges.