Yes, I know—a plot twist. I said I would write about outbound sales in this newsletter, but the plan was updated due to the influx of ideas and the writing flow. This time, we take a deep dive into sales-led GTM. As we focus more on sales-led GTM, it
Assess your company's readiness for a sales-led GTM with 18 key points.
Use the CHAMP framework to improve your sales team's discovery. CHAMP helps sales reps identify and engage key decision-makers and align their sales efforts with prospects' needs and priorities.
Dive into the details of a sales-led GTM, examining its five key benefits and three inherent challenges. The article further helps you evaluate whether a sales-led approach is the best for you.
Today, we are having some fun. GTM Club introduces the animal kingdom of SaaS. Meet unicorns, cockroaches, camels, zebras, and phoenixes.
Sales-led GTM is a good growth strategy as long as certain criteria are met: The product can't be bought independently. Having a sales team must make economic sense. And sales team must add value during the sales process.
A sales-led GTM strategy performs in the B2B tech sector when complex and high-value items are sold. This sales approach drives growth by empowering sales teams and aligning marketing and product functions to support sales. Success stories like ServiceNow and Salesforce illustrate its effectiveness.
I’m writing today about working with an extended SDR team. Until recently, I was involved in a business offering services such as outsourced SDRs, first as a co-founder and partner and later as an advisor. The journey had its ups and downs but was full of lessons. ⚡Sales Development
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Explore essential KPIs for outsourced sales development teams to optimise performance and drive sales growth.
Successful collaboration requires mapping out daily activities and processes with an extended SDR team. External and in-house teams working together speed up your sales-led GTM and maximise pipeline velocity.
Leveraging outsourced SDR teams offers a strategic advantage for companies aiming to boost their sales efforts. From navigating resource constraints with agility to accelerating market penetration, outsourcing SDRs extends the in-house sales team, ensuring companies can adapt and scale effectively.